Chris has managed affiliate programs since 2007 and is deeply passionate about all things affiliate marketing. Affiliates tend to love SaaS affiliate programs for many reasons. One of them being that most SaaS companies offer a free trial version of their product which people are more motivated to sign up for. ReferralCandy is an app that allows online businesses to set up and run customer referral programs. Our referral marketing software handles all aspects of a referral program, from tracking referral sales to automatic rewards payout.
Plus, they’ll feel part of the process rather than feeling as if they are being left in the dark. Another way to help affiliates is to be part of the content development. SaaS offers plenty of opportunities for content to go beyond a generic product overview. Overcome these challenges by proactively working with affiliates.
These buyers turn to influencers, communities, associations, media, specialized professional services firms, and others to help them wade through it all. Software companies can form alliances with other companies to reach further than they would on their own. One such partnership can be found in vertically focused professional services firms that are uniquely positioned to advise their clients on specialized software. McBain, for example, finds that 51 percent of accounting firms resell accounting software to their clients — with 33 percent more considering doing so as well. Having great success with increased signups and happy community of affiliates, you need a high-performing affiliate tracking tool. This allows affiliates to ask questions and understand the new feature, giving them time to prepare content that can be shared with their audiences.
Choose the right SaaS affiliate programs to promote.
It’s the website builder of choice for more than 15,000 brands, including big names like Campaign Monitor and Later. The cookie duration is essential because buyers these days mull things over and take time to make a decision, especially in the case of tech and SaaS products. The shorter the cookie duration, the less likely the affiliate will get credit for the sale. It’s impossible to know exactly how well users will convert to any given program. But still, it’s a good idea to take a look at the landing pages you’ll be linking to and try to gauge their quality. Here are four main steps to choose the best affiliate program and nail it the first time.
LeadDynois the third SaaS affiliate marketing software on the list. You can link to the affiliate sign up page right from your website and your social media channels. LeadDyno best affiliate management software will even help to promote your affiliate sign up page in their network of influencers and affiliates so you can quickly get the initial traction you need to take off.
How a SaaS affiliate program works
The medium tier subscription sets customers back $75 per month, which gives you $22 per month as commission. To start with, you’re making a 15% recurring commission on the client’s contract with Salesmate. The base price is pretty decent in itself at $50 per month per user for the most popular plan.
Research your niche to find the most relevant influencers who will put your product in front of your target audience. The number of affiliates that aren’t actively driving people to your website. This metric will help you accurately segment your publishers and use different tactics for each segment accordingly. You can start tracking ROI only after recouping the initial expenses attributed to your program .
You are comfortable with the idea of content creators promoting to anyone who visits their sites. But because you only need to pay up when an affiliate sale is made, you can pre-determine your costs and mitigate any risk of overspending . This is because affiliates are seen as trustworthy by their loyal fans and followers. If they say something is worth buying because of specific benefits, their audience will take their word for it.
Hunter’s cheapest plan costs $49 per month, so your average recurring commission will be $14 every time somebody signs up. One of the reasons why we love SaaS affiliate programs is because there’s the potential for affiliate marketers to earn recurring commission. SaaS affiliate programs are some of the biggest earners out there right now.
- So if you focus on the later stages of the sales funnel, you can snatch other affiliates’ leads.
- Important program information can be shared with the affiliate and can also be a reminder to partners who haven’t contacted you in a while.
- The industry is worth billions of dollars, and affiliate programs are one of the most popular and sought-after ways of marketing a tech company to date.
- To add to the excitement, the commission applies regardless of the type of sale, so you can earn up to 50% even if it’s for a one-time purchase.
- In doing so PRMs fail to take into account key parts of the referral partnership model, making them unsuitable for this purpose.
A SaaS affiliate marketing program provides businesses with an additional source of revenue in a low-risk and low-cost way. Used well, it can become one of your most profitable marketing investments. How much money affiliate marketing earns during a specific period.