It’s through marketing that you can cut through the noise, build a brand, and create real relationships with customers so that when they are ready to buy, guess who’s store they are going to visit? It is important to keep the customer happy. And that’s where marketing comes in. This episode’s featured guest is Nik Sharma , the CEO at Sharma Brands . They recognize that they will be taken care of and as more customers begin to feel the same way, a community is built. Nik has seen firsthand what good customer service can do and how much feedback, both positive and negative, it can receive. Today, people buy from brands they know and trust, and marketing is the thing that helps people, well -- know you and trust you. This blog in more than one way represents my love for food and the beauty that surrounds it. ... 11 Best eCommerce Conferences to Attend in 2020. Halie LeSavage and Nik Sharma on preparing for BFCM and beyond. Interview: Brendan Bannister on Shifting the Conversation in 2020. Strategy. Immediately, the code was fixed and although Judy must have lost several potential customers during the mistake, they could have lost far more if customer service were not there to receive and respond to the matter. : Thursday, January 23, 2020 at 06:30 PM … Something went wrong while submitting the form. Customer service is a brand’s frontline of defense. Even after launching an award-winning food blog and writing a few cookbooks, food writer, photographer, cookbook author, and recipe developer Nik Sharma continues to work on his online presence. Items easily found in the grocery store like speciality chips, sauces, etc are also a win. Oops! The Ecommerce Playbook Podcast. Sign up by email to receive the latest news on my new book -THE FLAVOR EQUATION and my recipes. But it’s harder than ever to cut through the noise to bring the right people *to* your store and get them to buy your stuff, tell their friends, and come back again and again. The First All-in-One Blogging Tool Built for Ecommerce and Shopify Blogs; Products. And on top of that, there’s a nearly infinite number of ways to reach potential customers. Get the last blog posts from the ecommerce industry directly in your inbox once a week. Take this quote as an example "We currently have $112,000 in the bank.I’ve got $300,000 in … According to Nik Sharma, CEO of Sharma Brands, the latest trend in reaching new audiences is through strategic partnerships. And when they have a great experience, guess what they are going to tell their friends about? Speaker. Catch the replay of our fourth episode of Vested Interest, where three real ecommerce brands pitch three real investors for a guaranteed, private call to help secure funds for BFCM, and scale their operations. Thank you! The average Nikhil Sharma is around 43 years of age with around 60% falling in to the age group of 21-40. If it is their first time ordering from a brand and they have a less than stellar experience, they are most likely not going to order again. A Facebook Ad Strategy Used Grow The Biggest DTC Ecommerce Brands, Explained Step-by-Step (with Nik Sharma) In episode #5, Nik Sharma, former director of direct to consumer ecommerce at Hint Water and VaynerMedia will share step by step an online ad strategy that helped Hint Water become $100 million business, according to Forbes. Each week, we feature some of the biggest players in eCommerce & retail, including founders, industry professionals & industry technology partners. Thank you! Nik Sharma A Brown Table. Nik Sharma Widely known as “The DTC Guy” on the internet, a Forbes 30 Under 30 member, and a resource brands and investors turn to for growth, Nik Sharma is a 23-year old operator who has both assisted and led revenue growth at multiple organizations, including hint water and VaynerMedia. Nik Sharma | Delhi, India | E-commerce Startgiest at Baby Groot Technocrafts | 0 connection | See Nik's complete profile on Linkedin and connect Nik Sharma: Founder or Sharma Brands. By offering even simple solutions from a technical standpoint, such as dealing with refunds or providing a shipping label, the customer is excited that the brand provided them with a solution. And he’s an ecommerce savant. ... With foot traffic down and a greater focus on ecommerce, retail stores have started to seek out new opportunities for the passionate and knowledgeable folks they already have working their sales floors. Subscribe to get new episdoes delivered to your inbox. We respect your privacy. Food delivery is KILLING it rn - doesn't matter if it's email or Facebook ads. Nik Sharma's On How To Launch a DTC Brand. The Flavor Equation (AVAILABLE NOW) Subscribe. Doing it Big podcast on demand - On this new podcast series, Be A Part Of hosts & features some of the biggest players in eCommerce & retail, including founders, industry professionals & industry technology partners. Nik Sharma was Director of DTC at Hint water, the fastest-growing non-alcoholic beverage brand. They will not give any of the company’s second products a try, such as the more expensive purchases or subscriptions. Performance comparisons depend on what your goals are.”-Nik Sharma, CEO of Sharma Brands Build a dashboard with Google Data Studio (or your tool of choice) Perhaps the easiest (and cheapest) way to track your ad campaigns’ results is by using Google Data Studio , which is a free data visualization tool. For example, they’ll offer a tumbler, stainless steel straw, and bracelet together as a bundle. — Nik Sharma (@mrsharma) April 29, 2020. Scroll . In 2017, we created this great value deal for Hint Water that was basically nine cases of water for $99. Nik Sharma's On How To Launch a DTC Brand, “In a world where everyone is drowning in information, this podcast can be the one stop shop for everything you need to know about growing your ecommerce business in 2020 and beyond”. Patrick Coddou of Supply opens up and talks about his Shark Tank experience. “It’s smooth, it’s velvety, it’s creamy, and when you bite into the beans, they’re … We've sent a confirmation email to your inbox. On a recent episode of The Ecommerce Marketing Show, DTC legend Nik Sharma shared some of the ecommerce brands he admires most for SMS, email, social, and site design. To Nik Sharma, author of the gorgeous new book “The Flavor Equation,” it comes down to one thing. Nik has worked with a lot of notable DTC brands including Judy, Hint, Dream Pops, and more. Nik Sharma, CEO of Sharma Brands and an active investor in the DTC space, joins the POD to talk all things DTC. “This year I’m seeing a lot of brands start to partner up with other brands that have the same target customer,” Sharma says. A learning management system (LMS) helps businesses and educational institutions create, track, and manage their eLearning programs. This section is a little lighter than I would have liked to. – Nik Sharma “Sometimes brands are too quick to assess which channels are/aren’t working, and thus evaluate channels in solos. Each week I’ll be bringing you interviews with leaders from top ecommerce brands, lessons learned from the 400,000+ businesses using Privy today, and marketing tips and tricks you can steal ASAP. 5. Hi, I'm Nik. Yours. Raj Nijjer, Vice President of Brand Marketing, Yotpo Moderator. Nik is the CEO of Sharma Brands, a strategic-initiatives firm working with a wide range of brands to help grow and scale revenue across digital platforms. To speak to Nik and to get a further insight into the importance of customer service, he can reached via text at 917-905-2340. Preeminent D2C investor and influencer, Nik Sharma, will share actionable tips and insights about the emerging eCommerce trends that will define 2020. It sounds real nice on paper: create products that people want, set up a store on Shopify, and boom. Because the domain is so new, none of my usual tools have been able to pick up information on their Product Listing Ads. As the host of our new Ecommerce Marketing Show, my mission is to help you become an expert in ecommerce marketing so you can sell more stuff, grow your business, and live the life that you want. You. We’re proud to announce our $25m Series B  . He works with founders and executives of a wide variety of brands to launch their digital platform, develop an acquisition and retention strategy, expand their channels, and optimize their revenue. This episode’s featured guest is Nik Sharma, the CEO at Sharma Brands. Don’t miss out on future episodes. Brands must combine visual content, such as images and video, with audio and experiential content. Menu Home Get Started Blog DTC DAY About Contact. Nik Sharma, CEO of Sharma Brands, says bundling can be a really effective way to increase your average order value (AOV) while also getting customers to try a broader range of products. And for most small businesses and entrepreneurs, the challenge isn’t understanding the value of marketing, it’s figuring out what the heck to do and where to start, especially with limited resources. Nik Sharma shares how customer support is a brand's ultimate weapon. This combination drives “full-funnel marketing campaigns: awareness, interest, desire, and conversion,” says Nik Sharma , head of direct to consumer at VaynerMedia. Through this excitement and acknowledgement, an intimate relationship is created between the brand and customer. We found 48 records in 25 states for Nikhil Sharma in the US. By offering world-class customer experiences, it can boost businesses to new heights and maximize profits. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. Those categories are the ones that are having to adapt quickly because of their purchase flows + … Within 1 year of Nik joining, Hint was named one of 'IAB's 250 Direct Brands To Watch for 2018', an award given to the fastest-growing DTC brands. When Nik Sharma, 8, walked in the first-ever Northern Virginia Walk to Cure Diabetes last Sunday, he didn't walk alone. Get the guide for ecommerce retailers and DTC brands. But that’s where I come in (hey by the way, I’m Dave, and I’m the Chief Marketing Officer at Privy). More than 70 families joined Nik as a member of "Nik… Squarespace had the opportunity to speak with Nik to learn more about how he keeps his website optimized using the Squarespace Mobile App. Nik Sharma on Scaling Successful Direct-to-Consumer Brands Welcome to episode 4 of the Doing it Big podcast, hosted by Arman Iranpour from Be A Part Of. Sign Up. Even a simple third-party logistics team can give a significant boost to a brand by providing front-line workers for customers. You can't win by copying Gymshark's marketing, but you can win by copying their mindset. Every company talks about wanting to build a community and all the strategies that it will take to do so, but the easiest and fastest way to accomplish that is by just having an efficient customer support team. In a world where everyone is drowning in information, this podcast can be the one stop shop for everything you need to know about growing your ecommerce business in 2020 and beyond. Subscribe to get new episdoes delivered to your inbox ... I’m Dave, and I’m the Chief Marketing Officer at Privy). He has worked with big brands such as Bill Blass, Roc Nation, and Haus, and he is on the podcast today to discuss the importance of customer service. Helping independent ecommerce brands provide an outstanding customer service experience. You can sell stuff online too! Interview: Nik Sharma on Old Assumptions and New Normals. Strategy. Partner manager at Gorgias, host of Ecomm Swipe File, and co-founder of Treats Happen and Venngage. Nik Sharma A Brown Table. Sure, it’s easier than ever to launch an online store. Nik Sharma, CEO, Sharma Brands. It simply was not working but no one knew until an online shopper got in contact with customer service. He works with founders and executives of a wide variety of brands to launch their digital platform, develop an acquisition and retention strategy, expand their channels, and optimize their revenue. Subscribe. Nikhil Sharma in the US . Because in addition to your store, there are millions of other ecommerce stores out there. It goes more into detail on how these ecommerce landers are structured: Source: DTC101 presentation by Nik Sharma Google Shopping Ads. Your submission has been received. Email Address. After a successful exit from his startup, he embarked on his next … “It’s such a comforting texture,” says Sharma, a molecular biologist turned food writer. Thanks for subscribing. Nik Sharma CEO, Sharma Brands Kelly Vaughn CEO & Founder, The Taproom Here’s what a few of them are saying: "Privy is known for providing world-class ecommerce marketing resources, and they are giving you all of that knowledge in these chapters. The customer feels valued as the brand understands and emphasizes with them. Plate & Pantry 3.0 - Innovations In Food & Beverage: With Ilana Kruger (Founder, Dripkit), Kaitlin Holliday (eCommerce + Data, Four Sigmatic), Nik Sharma (Investor, Haus), Yong Zhao (Founder, Junzi Kitchen), Corey Manicone (Founder, Zuul Kitchens), Kristen Adamowski (Virtual Restaurants Ops Lead, Uber), Dan Fleischmann (VP, Kitchen Fund). However, most tools come with a set pricing model that can be expensive for small businesses and institutions.. By identifying the needs, concerns, and issues of the customer faster than anyone else, they can also fix or address problems before it gets any bigger and becomes damaging to the company. For many eCommerce businesses, Black Friday is an opportunity for prospecting. Successfully executing a fashion ecommerce storytelling strategy is both an art and a science. He’s worked with some major ecommerce brands like Haus, Brightland, and many of the brands you’re about to learn a ton about. Ecommerce blogging is an essential part of any online store's content marketing strategy. Everything we do is for our merchants, so what’s our goal with this round? 7 Best D2C Conferences to Attend in 2020. Created by Common Thread Collective (a digital sales agency for ecom), The Ecommerce Playbook podcast is a brutally honest podcast. Jesse Genet is the CEO and co-founder of Lumi, a supply chain logistics platform that serves e-commerce brands like StitchFix, Bombas, Parachute, and more.. Nik Sharma is the CEO of Sharma … But for 99% of entrepreneurs and small businesses in ecommerce, launching that store is not enough today. Now look, marketing isn’t a new idea. The top state of residence is California, followed by New York. That is why customer service is there to pacify the consumer and their issues, acting as a prevention method to any bad experiences. To reach a $10M level, Nik says that brands need to have an economic moat. The Washington Post - Why is dal makhani so beloved? Viewing channels within an overall marketing mix and meeting your customers where they are at different points of intent is a more holistic way of thinking about it. For example, when Nik was working with Judy, an emergency kit brand, there was an issue with their discount code. They are the first to know when something is wrong, broken, or if anything can be done better. It is not an exaggeration to say that customer service is the most vital piece of a brand. Nik Sharma shares how customer support is a brand's ultimate weapon. On today's episode, I am talking with Nik Sharma, the CEO of Sharma Brands, which helps operate your favorite DTC Brands. Ocean & Co. likes to throw things together as a package deal. You could use pop-ups, email, text messaging, video, blogging, Facebook, Instagram, LinkedIn, YouTube, TikTok, influencers, events, direct email, and more. Reached via text at 917-905-2340 domain is so new, none of my usual tools have able... When they have a great experience, guess what they are going to tell their about... A set pricing model that can be expensive for small businesses and institutions.. 5 to receive the latest on! Launching that store is not enough today emphasizes with them ecommerce retailers and DTC.. Is wrong, broken, or if anything can be expensive for small businesses in ecommerce &,! Is Why customer service can do and how much feedback, both positive and negative, it can businesses. The gorgeous new book -THE FLAVOR EQUATION and my recipes age group of 21-40 Listing ads to their. 'S on how to Launch an online shopper got in Contact with service! 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